College-bound high school students in their sophomore or junior years can experience university academics and campus life at UC Irvine this summer through the High School Summer Scholar Program (June 21 – August 1, 2013). This program is designed to challenge and reward them personally and academically as they prepare to experience college life. Students … Continue reading »
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Social Media and What It Means for Your Business
Without question, participation in social media – from the front desk to the C-suite – is increasingly important in the business world. For a variety of reasons, we’re seeing those C-suite execs dabble in social media more frequently, and are giving their “ghosts” a break. That’s the gist of this piece, by Daniel Newman, “Executives … Continue reading »
Don’t be satisfied with a stale career – Get “unstuck” this spring at Extension!
These are all great tips from Monster.com, but myths/tips #2 & #3 (below) are, in my opinion, most important. Most of our students at UC Irvine Extension are either developing new skills to help them in their present careers, or using our courses to pivot into budding new ones. The point is, you’re never “stuck.” … Continue reading »
Benefits of Adding Personal Elements to your Brand Online
In the age of social media, no longer is it enough for businesses to just “do” behind the scenes without also promoting what they’re doing online. Thanks to Scott Steinberg for his great “8 Ways to Execute Your Brand’s Story Online,” with suggestions on how to pull this off. Here’s the list (below); however, in my … Continue reading »
Seussisms and Social Media
Thanks to PR Daily and Pam Moore for posting this lighthearted list on a Monday morning. Take a few minutes and be reminded it’s best to be yourself and keep things simple – even in social media sphere. When it comes to our social media courses at UCI Extension, we are constantly encouraging our students to, … Continue reading »
Tips on Pitching the Press via Social Media & Free Webinar Opportunity on Wed. March 13 “Marketing Your Online ‘Beat’”
Whether you’re a marketer, a PR pro, or a journalist, I think you’ll enjoy this short article: “Social media pitching: Journalists share their preferences,” on Ragan.com by Amanda Miller Littlejohn, capturing fantastic bits of advice from top journalists in the business. I strongly suggest reading it in its entirety, but I wanted to point out … Continue reading »
Free “Blogging for Biz” and “Social Media for PR” Webinars
It’s no surprise, but a recent CareerBuilder survey found that more than 35 percent of companies are using online platforms and social media to enhance their brands. Now, that’s significant. And, that’s why UC Irvine Extension has decided to open two FREE webinars as part of its Social Media Specialized Studies Program. The “Blogging for … Continue reading »
Mobile Apps helping you get out of bed? What’s your favorite?
Have you ever imagined a soundtrack to your life? Well, the first song on mine would be the Bangles’ 80’s hit “Manic Monday“… As soon as the clock strikes six, the Mitchell household’s “race of the week” begins. We wake our slumbering kids, rush to get them dressed, fed and off to school, and my … Continue reading »
Remarkable Day at Adobe Leadership Forum
Last Friday, I was honored to represent UC Irvine Extension at the Adobe Leadership Forum, at Warner Bros. in Los Angeles. It a fantastic program and group of attendees, which included various elected officials and TJ Marchetti, Senior Vice President, Digital Marketing at The Walt Disney Studios. Here are some photos, but don’t want to … Continue reading »
Learn proven strategies from front-line experts in Extension’s new Event Marketing, Fundraising, and Sponsorship course!
Have you ever considered becoming a professional meeting planner? If so, you’re in luck! UCI Extension just announced a new online course, “Event Marketing, Fundraising, and Sponsorship,” as part of its Meeting and Event Management Specialized Studies Program. To be successful in event management, professionals must be armed with powerful and effective strategies to manage … Continue reading »
