No one could have guessed the fall out on Wall Street yesterday after a hacker broke into the AP’s Twitter account, and tweeted: “Breaking: Two Explosions in the White House and Barack Obama is injured.” According to reports, it erased nearly $200 billion off the market’s value – now that’s something. LINK: Will this lead to … Continue reading »
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Boost Your Online Credentials, with Our Help
Publically thanking Hannah Morgan, for her tactical and very useful piece featured on U.S. News and World Report’s Money page. At UCI Extension, we’re constantly informing our students, past, present and future, about the powers contained in social networks. I don’t think you’d find a recruiter today that doesn’t do their homework and make online … Continue reading »
Focus on Small Biz: Which Social Media Tools are Best?
As the old saying goes, “if the shoe fits, wear it!” But, don’t try cramming your foot in a size seven if you’re a size nine! Same thing goes for social media in business. While there’s no doubt that businesses can benefit from the advertising and exposure that utilizing social media tools can bring, there’s … Continue reading »
Wanted: All Social Media Rookies
Did you know that the top two benefits of social media marketing are increasing exposure and increasing traffic? In addition, findings conclude that “a significant 85% of all marketers indicated that their social media efforts have generated more exposure for their businesses. Increasing traffic was the second major benefit, with 69% reporting positive.” (According to … Continue reading »
Digital Journalism Series Launching at UCI Extension – Enroll in Our Free Webinars!
Big news at UCI Extension: We’re adding new coursework and a specialized studies series in digital journalism. As media professionals and others adapt to the changing face of journalism, due to the Internet and now mobile interactions, UCI Extension has packaged new coursework to help reduce the learning curve. Our digital journalism program, offered … Continue reading »
TMI on Twitter? Faux pas on Facebook? Great tips article & social media courses available at UCI Extension
Any social media nightmares? We hope not. But don’t panic if you have had one. Noticed this great guidelines piece: “Social Media Slip Ups and How to Fix Them,” by HerCampus, reposted on USATodayEducate.com, which is applicable to anyone, at anytime. Take a look! As we tell our students every day, companies and individuals are … Continue reading »
Customer Experience Webinar Tomorrow – by Oracle, UCI Extension and IMA
Is communicating more effectively with your customers an early New Year’s resolution? Now is your chance to learn how leading brands are using Oracle’s marking solutions to their advantage, by joining in our Webinar! New devices and channels, such as mobile, social and web, are creating radical shifts in the customer buying process and the … Continue reading »
Let’s Hear It for UCI’s Sinan Kanatsiz and Mirna Bard!
Last Friday, UCI Extension celebrated our success and more importantly, honored several instructors and advisors that are huge contributors to that success. The talented Sinan Kanatsiz and the Internet Marketing Association (IMA) received the UCI Extension Partnership Award, which honors organizations which have made a contribution to our continuing education programs as well as to … Continue reading »
What’s a MOOC?
More positive news on MOOCs – massive open online courses. According to the article in the L.A. Times, “Online courses to be reviewed for possible degree credits,” the American Council on Education has announced that it will begin “evaluating some of the courses available through the online consortium education group Coursera, and make recommendations about whether they … Continue reading »
Social Media is Changing the Way the World Works
Here’s a fascinating story in the Atlantic that I had to share. At UCI Extension, we’re always discussing how the impact of the coursework we’re providing can change the world. I suppose this article, “How Social Media Could Revolutionize Third-World Cities,” struck a chord with me. In summary, the article is about an average woman from … Continue reading »