What you see (below) is what you’ll get at UC Irvine Extension. Here are just a few tweets from students to our instructor, Mirna Bard, about the social media course she teaches… Thanks for an excellent social media course @MirnaBard really appreciate your valuable insights! I highly recommend UCI #SocialPR#UCIExtBM Social Media for Public Relations @uciProfessor @MirnaBard #SocialPR Great … Continue reading »
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Pinning for Perfection?
Pinterest, and other social media sites are part of both my professional and personal worlds. At UC Irvine Extension, we offer courses on social media, and tout its benefits for business professionals. As a working mom, every day I reap the benefits of social media – from communicating with other business professionals to sharing photos … Continue reading »
The Power of Twitter
No one could have guessed the fall out on Wall Street yesterday after a hacker broke into the AP’s Twitter account, and tweeted: “Breaking: Two Explosions in the White House and Barack Obama is injured.” According to reports, it erased nearly $200 billion off the market’s value – now that’s something. LINK: Will this lead to … Continue reading »
Invest in Your Future by Enrolling in UCI Extension’s Campus and Online Courses…
Available Now in Marketing, Internet Marketing, Social Media, Digital Journalism, and Meeting and Event Management It’s that time again…spring enrollment is open at UC Irvine Extension, and courses begin April 1st. One of the most important things you can do is to invest in yourself and in your career. We strive to make that an … Continue reading »
Benefits of Adding Personal Elements to your Brand Online
In the age of social media, no longer is it enough for businesses to just “do” behind the scenes without also promoting what they’re doing online. Thanks to Scott Steinberg for his great “8 Ways to Execute Your Brand’s Story Online,” with suggestions on how to pull this off. Here’s the list (below); however, in my … Continue reading »
Seussisms and Social Media
Thanks to PR Daily and Pam Moore for posting this lighthearted list on a Monday morning. Take a few minutes and be reminded it’s best to be yourself and keep things simple – even in social media sphere. When it comes to our social media courses at UCI Extension, we are constantly encouraging our students to, … Continue reading »
Tips on Pitching the Press via Social Media & Free Webinar Opportunity on Wed. March 13 “Marketing Your Online ‘Beat’”
Whether you’re a marketer, a PR pro, or a journalist, I think you’ll enjoy this short article: “Social media pitching: Journalists share their preferences,” on Ragan.com by Amanda Miller Littlejohn, capturing fantastic bits of advice from top journalists in the business. I strongly suggest reading it in its entirety, but I wanted to point out … Continue reading »
Free “Blogging for Biz” and “Social Media for PR” Webinars
It’s no surprise, but a recent CareerBuilder survey found that more than 35 percent of companies are using online platforms and social media to enhance their brands. Now, that’s significant. And, that’s why UC Irvine Extension has decided to open two FREE webinars as part of its Social Media Specialized Studies Program. The “Blogging for … Continue reading »
Facebook’s New Graph Search is a Potential Treasure-Trove for Journalists
Journalists are accustomed to using listervs and social media to find their sources for stories. While Facebook’s new graph search is still in beta form, many journalists’ mouths ought to be watering at the wealth of (future) accessible information for their stories. Here’s a great, quick read by Zach Dyer, of the Knight Center for … Continue reading »
Wanted: All Social Media Rookies
Did you know that the top two benefits of social media marketing are increasing exposure and increasing traffic? In addition, findings conclude that “a significant 85% of all marketers indicated that their social media efforts have generated more exposure for their businesses. Increasing traffic was the second major benefit, with 69% reporting positive.” (According to … Continue reading »
