Tagged with IMA

Remarkable Day at Adobe Leadership Forum

Last Friday, I was honored to represent UC Irvine Extension at the Adobe Leadership Forum, at Warner Bros. in Los Angeles.  It a fantastic program and group of attendees, which included various elected officials and TJ Marchetti, Senior Vice President, Digital Marketing at The Walt Disney Studios.  Here are some photos, but don’t want to … Continue reading »

Spotlight on UCI, Others, at IMA’s Impact Awards

UCI Extension has much to be proud of today, as it received several awards at the 2012 Impact Awards, one of only two universities recognized for an outstanding achievement.  “The mission of IMA is to serve as a unique forum for top Internet marketing professionals to share best practices, develop new strategies, create innovative tools … Continue reading »

Inbound Marketing is a Win-Win

Just finished reading a fascinating article, “Social Media Marketing Strategy: Inbound Marketing Vs Traditional Marketing,” posted by Patrick Murphy on Business2Community.com.  He most accurately states: “Both of these approaches [Inbound and Traditional] have value and both are viable marketing strategies.  One thing that is becoming clear, however, is that users prefer inbound marketing engagement to … Continue reading »

IMA Conference Just Around the Corner

Today I spoke with a good friend of mine and a fantastic partner of UCI Extension, Sinan Kanatsiz, about the upcoming 2012 IMA Conference and Awards in Las Vegas.  If you haven’t been before, it’s a fantastic event to attend!  Sinan is the Chairman and Founder of The Internet Marketing Association (IMA) – a professional organization … Continue reading »

IMA Over-Delivers with Apple Inc. Event

For anyone who is still considering joining the Internet Marketing Association (IMA), hopefully you will after you read this… We had a fantastic evening with featured presenter Madison Gould, from Apple Inc. at its Business Briefing Center located in Newport Beach.  Madison Gould and members of the Apple business team presented to a group of IMA-affiliated companies … Continue reading »