Posted in September 2012 …

The Race for Users

Wanted to post this fascinating article for Marketing Zot readers today, about just how active we all are with photo sharing and social media when it comes to our (can’t live without ‘em) smartphones.  It’s from the WSJ’s All Things Digital article, titled “Instagram Beats Twitter in Daily Mobile Users for the First Time, Data … Continue reading »

Spotlight on UCI, Others, at IMA’s Impact Awards

UCI Extension has much to be proud of today, as it received several awards at the 2012 Impact Awards, one of only two universities recognized for an outstanding achievement.  “The mission of IMA is to serve as a unique forum for top Internet marketing professionals to share best practices, develop new strategies, create innovative tools … Continue reading »

Proud to be an Anteater!

The OC Register got it right when it named UC Irvine #1 when it comes to colleges and universities, in its 19th Annual Best of Orange County 2012 announcement. Zot, Zot!

Myths v. Facts in Online Learning

The number of people learning online has skyrocketed over the past decade.  In fact, UCI Extension is celebrating its twelfth year of offering online instruction to its students – having started in 2000 with 125 students, and now instructing over 7,500 annually. Considering that a decade ago students were just beginning to use computers, some … Continue reading »

IMA Conference is HERE!

We’ve talked a lot about the IMA Conference in Las Vegas in previous posts, and now you can watch live on USTREAM! If you didn’t get your flight, you don’t have to miss the action – just click below.

Turning Social Media into Engagement & Results Webinar

When it comes to building visibility and positive connections with an audience, few resources exist that are as powerful as social media. While the opportunities afforded by social media are ripe for today’s communicators, it’s the strategy behind one’s approach that will ultimately turn attention into engagement – and results.  Want to hear more? Michael … Continue reading »

The Next Generation of Higher Education

The idea that a traditional college campus-based experience can be completely replaced with that of an online experience is not without its pros, cons and lots of controversy.  That said, I greatly enjoyed reading Mary Beth Marklein’s piece, “College may never be the same,” featured yesterday in USA Today. Marklein introduces us to Jonathan Salovitz’s, … Continue reading »

Adobe’s Matt Langie Touts Extension’s Internet Marketing Certificate Program

Watch Matt Langie, of Adobe, speak on behalf of UCI Extension’s Internet Marketing Certificate Program: “Many individuals know Adobe for the creative side of our business, but we’ve invested through a number of acquisitions, in organic software development, and in digital marketing.  The reason is that the industry is exploding.  We’re seeing incredible growth in the … Continue reading »