“Be Visual, Be Present, and Be Real” – Just a tweet of advice from ‏@LisaGiusto in #UCISOCIALPR course at UC Irvine Extension this semester

What you see (below) is what you’ll get at UC Irvine Extension.  Here are just a few tweets from students to our instructor, Mirna Bard, about the social media course she teaches… Thanks for an excellent social media course @MirnaBard really appreciate your valuable insights! I highly recommend UCI #SocialPR#UCIExtBM Social Media for Public Relations @uciProfessor @MirnaBard #SocialPR Great … Continue reading »

Pinning for Perfection?

Pinterest, and other social media sites are part of both my professional and personal worlds.  At UC Irvine Extension, we offer courses on social media, and tout its benefits for business professionals.  As a working mom, every day I reap the benefits of social media – from communicating with other business professionals to sharing photos … Continue reading »

The Power of Twitter

No one could have guessed the fall out on Wall Street yesterday after a hacker broke into the AP’s Twitter account, and tweeted: “Breaking: Two Explosions in the White House and Barack Obama is injured.”  According to reports, it erased nearly $200 billion off the market’s value – now that’s something.  LINK:    Will this lead to … Continue reading »

Social Media and What It Means for Your Business

Without question, participation in social media – from the front desk to the C-suite – is increasingly important in the business world. For a variety of reasons, we’re seeing those C-suite execs dabble in social media more frequently, and are giving their “ghosts” a break. That’s the gist of this piece, by Daniel Newman, “Executives … Continue reading »

Guest Post: “Change of Plans” by Gary Szenderski, UC Irvine Extension Instructor, branding specialist and marketing planner

We are fortunate to have many talented instructors at UC Irvine Extension, and Gary Szenderski, well-known branding specialist and marketing planner is one of them.  (Take a moment to check out his white papers.)  As you’ll soon read in his thoughts below, Gary touches on the creative branding practices of companies including Virgin Airlines, Apple, … Continue reading »